Bloom by bel monili

Hello hello! My name is Lucy Kelly, and I am a maker, mom, and marketing coach for makers at Bloom by bel monili. I teach women how to build and grow their handmade businesses online by putting themselves back onto their own list of priorities and sharing their creative talents with the world. 

A bit of background: I have a long, winding, and mixed bag of education and experiences that have brought me to where I am today. I have an undergraduate degree in marketing and a masters degree in speech-language pathology. 

Why the weird mix? 

Wellll in 2002 when I *thought* a marketing degree meant working in a big advertising firm, what it REALLY meant was sales. For me, what it meant was selling copy machines. I pretty quickly had an existential crisis when I realized that my existence wasn’t helping anyone but myself, so after some soul-searching and “what-am-I-going-to-do-with-my-life-ing”, I decided to go back to grad school for speech-language pathology…and I LOVED it. My area of expertise is early childhood language development, which means that I’ve got a LOT of experience assessing and analyzing both verbal and non-verbal communication.

In 2010 I started my handmade jewelry business bel monili as a way to keep my hands busy, and it worked!

In 2017, I began to get a lot of questions from other makers about how I grew my business, how I built my online presence, etc…so I decided to buckle down and create a curriculum where I could break down that process and share it. I launched my business Bloom by bel monili and my signature program Get Online, Grow Online in 2020…*JUST* in time for COVID to shut down every art fair and craft show in the country. Weirdly perfect timing to be launching a course teaching makers how to sell online.

So here I am, 3+ years into Bloom, hundreds of students taught, thousands of makers in my community, and excited for what’s to come!