Crafted Conversations
The Crafted Conversations Series is a virtual, bimonthly education series open to all makers. Each session is taught by an experienced maker who will share their paths to success, practical insights, and lessons learned as they’ve navigated building their craft-based businesses.
May: The Butta Brand Blueprint: From Handmade to High Demand with Naptural Beauty Supply
LaShesia Holliday of Naptural Beauty Supply is the owner of a Pittsburgh-based handmade beauty brand specializing in body butters, oils, and self-care products. In this presentation, she will share what she has learned about building a brand that goes beyond logos and into a cohesive, recognizable experience. Drawing from her work at markets, pop-ups, and through wholesale partnerships, she will walk through real examples and practical strategies to help makers strengthen their brand, connect with customers, and increase perceived value and sales.
Click here to view the slide deck.
Pictured: LaShesia Holliday. Photo curtesy of makers.
March: Succeeding at Markets with Engaging Displays with Clark Morelia
Jocelyn and Rob of Clark Morelia have been selling their handcrafted leather goods at markets since 2019. In this presentation, they share what they have learned about setting up a booth that draws people in and keeps them browsing. From display design and visual merchandising to the things you can and cannot control at a market, they walk through real examples and practical strategies to help makers improve their setup and make the most of every market day.
Pictured: Jocelyn and Rob sewing. Photo curtesy of makers.